Blog: On-Demand Networking A 750-word blog for Lumen with SEO keywords about the benefits and types of SaaS-based internet services.
Social Carousel: Positive Business Outcomes A promotional campaign using customer stories where Lumen promised to cover costs of switching to our services if we didn't noticeably help you reach a business goal.
Landing Page: Cisco Meraki $99 Offer A standardized Lumen offer or gated resource landing page with benefit-led copy driving the customer to fill out the form.
Style Guide: The Crocs Copywriter's Handbook I wrote the original (86-page) Crocs Style Guide from scratch. It's based on Chicago style but was adapted for our purpose and audience.
Social Static: Finance Industry A short LinkedIn ad driving to the Lumen Finance Industry services page. This vertical (or veneer, or segment) was a major focus in 2024.
Blog: Comparing Webex, Zoom and Teams A 1,500-word blog comparing the benefits and costs of Cisco Webex, Zoom and Microsoft Teams collaboration services. Includes a custom comparison table.
Print: Lumen Field Ship Shield This shield is on a massive model ship at Lumen Field in Seattle, WA. The summer 2024 intern and I worked to refresh the text to be in line with our new visual and brand identity.
Product: Crocs Shoes and Charms A sample of the hundreds of pieces of product copy I wrote at Crocs. With over 200 new styles twice a year, it showed me the value of balancing originality with efficiency.
Web/Email: Crocs Logo Mania A bold brand campaign showing black and white contrast with new logo print designs. A stronger voice than the typical one at Crocs.
